September 18, 2014 Leave a comment
My research on mobile app user behavior with Peter Bentley, Natalie Kanakam, Fuyuki Ishikawa and Professor Honiden has been accepted for publication in the upcoming issue of the IEEE Transactions on Software Engineering!
As usual, this is a hefty piece of work. We collected mobile app user data from more than 10,000 people from more than 15 countries, including USA, China, Japan, Germany, France, Brazil, UK, Italy, Russia, India, Canada, Spain, Australia, Mexico, and South Korea. We asked users about their app store usage, their app needs, and rationale for selecting or abandoning an app. We found statistically significant differences in app user behavior across countries for example users from USA are more likely to download medical apps, users from UK and Canada are more likely to be influenced by price, users from Japan and Australia are less likely to rate apps. Analysis of the results revealed new challenges to market-driven software engineering related to packaging requirements, feature space, quality expectations, app store dependency, price sensitivity, and ecosystem effect. Check out the paper here.
This is my second TSE paper (the first one being StakeRare) and TSE is one of the most prestigious journal in my field, so I am super excited!